Juul & Belle was founded in 2012 by owner Saskia van den Bos. Thirteen years later, the label has grown into an international brand with over 140 points of sale across the Netherlands, Belgium, Germany, Switserland and Austria. The brand name Juul & Belle is a heartfelt tribute to Saskia’s two daughters, Juuls and Annabelle — her biggest inspirations.

Juul & Belle creates fashion with a twist, designed to make women feel confident, edgy, and beautiful. Each collection brings something fresh and new — but most importantly, it’s made to rock your socks off. Wondering what inspires the designer? That’s easy: you do.

A matching shoe collection with a bold, tough edge completes the brand, making Juul & Belle stand out from the crowd.